Hard work will only get you so far. That’s a fact. But when all your blood, sweat and endless tears stem from – and work towards – a big fat juicy idea, you can challenge fate and actually win. That’s how we build business.
Joel is a Mohawk graphic designer from the Six Nations of the Grand River Territory in Ontario, where he first discovered a talent for making things look good. He went on to work for organizations including Universal Music Canada, designing CD packaging, ads and websites. He’s also got a lot of experience in print, having worked at Townmedia, publisher of Hamilton, Interiors and Biz magazines, and for the Aboriginal publication Spirit.