Advertising Campaign

GNWT / Tourism and Parks Division

The GNWT Department of Industry, Tourism and Investment, operates the territorial parks across the NWT.  The three large parks near Yellowknife, the capital city, were reaching near capacity usage, often by local residents, and the client asked us to put together a campaign to encourage Yellowknifers to visit underutilized parks a little farther away, by highlighting the unique attractions of those parks.

 

NWT Parks Ad Campaign
NWT Parks Ad Campaign